It is with great pleasure that I submit a testimonial for Bill Meacham of BancMarc.
When I first met Bill it was at our barter industry convention, attended by about 50 other barter executives.
Walking into the room I quickly gravitated to Bill as I've always had an incredible radar for a successful business person. It didn't take long at all to realize that once again my radar was right on. The only difference is that with Bill, you would need to add in Industry Leader full of ethics and integrity.
Not only did Bill put together and host an incredible first class convention enjoyed by everyone, but he also authored an incredible book "Smarter Companies Barter".
I absorbed the book like a sponge, reading every page word by word, and very happy and proud that I know the man sharing his wisdom of creating and cultivating one of the most successful barter companies in the United States.
My only thought then became "every barter company should have this book on hand for all of their staff to read and learn from. It immediately became part of the training process for my barter company. If you want to become a successful barter company, why wouldn't you want your entire staff to learn from one of the best?
Thank you Bill for being an incredible person and sharing your knowledge and wisdom with all. As the current TV commercial says (with just a tad of an update) "the world needs more winners....like you".
Laurie A. Dancer, CTB / CEO
www.barterworks.com
Hopefully this is the first of many books to come that I will review on the topic of barter. I heard about this book through a fellow barter fanatic who recommended it to me. It was written by Bill Meacham of BancMarc who is a 30 year veteran in the industry. I traded some emails and phone calls with Bill and he proved to be a wealth of information about all things barter and generously offered to send me a copy of his book for review.
Smarter Companies Barter is an 80 page self published book that is a quick read even for speed-challenged readers like myself. What it lacks in polish it more than makes up for in passion. The book explains the value of a modern barter exchange to the uninitiated, really hammers on the importance of ethics for all parties involved in barter and does a good job reminding folks that run barter exchanges of how to run a tight ship. A recurring theme in the book is the importance of member education. One potential use for the book is for exchanges to give it to new members as part of an educational program.
I have to admit that the book did lead me to question one of my own trading practices (more on that later). It’s an unusual book that motivates me to make changes in my own life so I have to give this book my recommendation.
If you want to buy a copy of Smarter Companies Barter it is available at www.smartercompaniesbarter.com. Ironically it is not available on barter at the time of my publishing this article. I would also like to note that the author has mentioned the idea of sponsoring this blog. That possibility has not influenced my review in any way, but I’m afraid you’ll need to take my word for it.
Brian Petro
http://www.bpwebdesign.com
Bill Meacham with BancMarc out of Richmond, VA is a 30-year veteran of the barter industry. He's written a book on how companies can effectively use barter to strengthen their bottom line, and maximize the use of a barter exchange - called Smarter Companies Barter. This is a book that ALL your clients need to read! How many clients do you have that say "I don't know what to spend my money on?" How many of them have you tried to "explain" barter to, that just can't seem to grasp the concept? Bill's book will explain it to them in dollars and cents - a concept every business owner understands!!!!!! And, for those businesses who already use barter a lot, it will show them how to even further maximize their use of the exchange to help their bottom line. Several barter exchanges have purchased Bill's book at wholesale and given it to new clients as a gift with their membership. Bill's been featured on several TV shows and news channels explaining the barter concept and telling about the book. He will be glad to speak to YOU about buying the book at wholesale, to offer to your new or existing members.
April Bishop
www.TheVictorianHouse.net
Hi Bill, I met you at Alan's meeting in Virginia Beach. We have really enjoyed your book. We struggle with education like all trade exchanges. Do you offer a bulk rate price on books? I would like to provide a copy for all our members if it is affordable.
Rolf Wilkin
Local Trade Partners
Smarter Companies Barter is a book written by Bill Meacham of Banc Marc that gives excellent insight as to why Smarter Companies Barter. Even if you have been in the barter industry for many years, as Bill has (31 years this January) you should get his book. If there is nothing in the book that you did not already know if you are an "Old Timer" I bet there are several things that while you know you either forgot or no longer practice. For those of you new to the barter industry this is a must read. While the book is not bartered the cost is $21.95 and would ship in 3-5 days. Do yourself a favor and buy this book. The easiest way to order is to go to http://www.smartercompaniesbarter.com or www.bancmarc.com and you can order right from their home page.
Alan Mink
The Trade Alliance
The new barter book, Smarter Companies Barter, was featured on Virginia This Morning, with it’s author, Bill Meacham.
Barter News Weekly
http://www.barternewsweekly.com
